The Elements of a Good Advertisement

The Elements of a Good Advertisement

Advertisements are around every corner us. Whether we're watching television, driving down the freeway, flipping by way of a magazine, or playing the radio, we are bombarded on the sides by messages trying to get us to buy products or services. And although there have been countless debates over whether advertising is effective and whether or not it really does influence website visitors to purchase products, the truth is many companies will spend immeasureable dollars on a single advertisement with the idea that it will increase their profits.
Good advertisements possess the power to make people stop and get sucked in. You have to have been living under a rock not to notice the success of Geico's caveman series or iPod's silhouette series of commercials and advertisements. And for that reason of those advertisements, sales improved significantly for those two companies.


Advertising creates understanding the product and can convey messages, attitudes, and emotions to entice and intrigue audiences. A minimum of those are the desired outcomes of an advertisement. Needless to say, some advertisements fail miserably within their purpose.
So, what makes the difference between a successful advertisement as well as an unsuccessful one? It's all in the design. Typically, larger organizations produce far better advertisements, while newer and smaller publication rack the ones that produce the duds. This is largely because bigger organizations have the money to hire professionals while smaller companies don't.
The advantage of hiring an in-house advertising developer or employing an advertising agency is you get the skills of people who have been trained in creating effective advertisements. Many have spent many, many years going to school, studying past effective advertisements, taking a look at elements of design, and finding out how to create their own effective promotional initiatives.
Learning how to create effective advertisements does not happen overnight, but there are some simple rules that lots of workers for professional advertising agencies follow to produce effective advertisements that can appeal to audiences and hopefully boost the company's revenue. The following paragraphs list a couple of advertising principles that companies and advertisers follow when making their own advertising campaigns.
Possibly the most important quality of your advertisement is its uniqueness. Inside a world where people often see countless advertisements a day, a billboard must be unique and other in order to capture audiences' attention. Going back to the iPod example, the single block of color with an image of a black silhouette was very efficient at the time because it was unlike whatever else around it. The simplicity the advertisement separated itself against posters and billboards which had busier images plus much more text. Also, using bright, bold colors made people stop and consider the image. Even though the advertisement had little text onto it, people got what it's all about that this product was new, fun, and bold.
Obviously, there are a variety of ways to produce your advertisement be noticeable. Look around your area and take note of descriptions of advertisements you see. What are the trends? Could they be text heavy? Do they use similar colors? What kinds of images are on the advertisements? Once you begin noticing trends, try and think of ways your advertisement may go against those trends and turn into something different--something that will make people stop and search.
One word of caution: Once you've made people stop and consider your advertisement, they must be able to understand what you're selling. You may have the most eye-catching image on the advertisement, but if it's completely unrelated to your services or products, then viewers won't determine what you want them to buy. So, be sure that when you are selecting your images and text for your advertisement, people will know what you're trying to sell.
A well-designed advertisement may also communicate well to audiences. So that you can figure out how to make your advertisement effective, you should identify your audience. Who're you trying to target? Teenagers? Seniors? Business people? Parents? There are many of different audiences, along with the more specifically you can get the audience for your product, the better chance you have of designing an ad that will effectively influence your audience.
As an example, if your audience consists of young teenage girls, you could possibly choose to use bright and bold colors, but for business people you may want to create an advertisement that uses more professional blues and blacks (but don't be afraid to be a little bolder should you be trying to stand out).
The hot button is to think of the general traits of one's specific audience and attempt to reflect those traits in your advertisement. What do they value? Exactly what do they fear? What give them the courage? Once you've answered those questions, it needs to be easier to come up with a few solid tips for an advertising campaign.
Once you've developed some ideas to have an eye-catching advertisement and identified the method that you want to communicate with your specific audience, some really good, solid design principles should come into play. The advertisement should be legible. Viewers shouldn't must work to get what you are trying to say. The advertisement needs balance. Either side shouldn't feel heavier than the other. The advertisement also need to make good use of contrast, repetition, color, and pattern. When these elements of design are implemented well into an advertisement, the result is a fabulous ad that may appeal aesthetically to viewers.
The above is just a brief breakdown of what advertisers have to think about when designing an advert. You can see why many people it helpful to hire an advertising agency to help them develop ideas and make effective advertisements. And if you're looking for a Seattle or a Miami advertising agency, you mustn't have a problem finding a company in your area to help you build the perfect advertisement campaign on your company.

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